Good PAge regarding the use of masterpages
http://www.odetocode.com/Articles/450.aspx
Also discusses the adding of Javascript to a page using the
Dim script  As  String =  “[Label1ID].innerHTML =  ‘boo!’;”
Dim scriptKey As String = “SayBoo”
Dim addScriptTags  As  Boolean =  True
Protected Sub Page_Load(ByVal sender As Object,  _
                      ByVal e As EventArgs)
script = script.Replace(“[Label1ID]”, Label1.ClientID)
   ClientScript.RegisterStartupScript( _
     Me.GetType(), scriptKey,  script, addScriptTags _
  )
End Sub